I'm not trying to say I'm perfect and never mispell anything or use questionable grammer, but then again I'm not doing this for a living and I'm not trying to turn this blog into a business. So I don't mind if I make a mistake here or there and my readers catch them. But I was floored when I first saw this ad for ISA Grading in a magazine.
It's just one of my pet peeves I guess, but before a company sends something to print, or pays to have something produced, or what have you, I think I should be able to hold them to a higher standard than myself. Especially if they are trying to introduce themselves to potential customers and they would like to be taken seriously.
Here is the ad that had me so annoyed...
The first time I read through the ad, I found four problems. Four. Are they serious? How many people read this copy before they sent it to be printed and let their reputation be advertised as this unprofessional?
"Oh, this is were I want to send my cards to be graded. These guys are obviously detail oriented. They reviewed their own ad so closely that only 4 things were missed. I could probably be sure that any card I buy that they have reviewed should have been just as closely examined and that only only 4 scratches, dinged corners, bits of paperloss, spots of writing, or any other problem that would normally downgrade a card should be missed as well. In other words, a card they say is a '10' could have up to 4 blatant condition issues."
Let's take a closer look now.
1. They failed to capitalize their own name: In the first sentence, they typed their name "international Sports Authentication".
2. They offer "expert grading, great rates, and quick turnaroudn".
3. They ensure a "tip-notch" grading relationship as opposed to a "top-notch" one.
4. When informing us of their location, they abbreviate Michigan as "Mi" instead of the proper state abbreviation method of "MI".
I'd love to hear from a representative of the company if they want to claim these were all intentional mistakes and meant as a joke.
Hats off to ISA. You guys are true profesiionally dedecaded to makeing me feel like i'm getting the bestest review of the cards I collact.
Enjoy the hobby all.